NORTH FORTY COFFEE.

Imagined client: a 3-person roastery in the West Bottoms running a tight catalog of ~12 single-origin coffees rotating quarterly, plus a subscription that ships every two weeks. The peer set on Shopify all looks identical — same theme, same hero image, same "Our Story" tab. The brief is to teach without lecturing: each coffee has an origin profile, a roast curve, tasting notes, brew suggestions, and an honest acknowledgment of what's *not* there (no asterisk-laden marketing language about "ethically sourced"). Subscription is the conversion goal.

Treated the bag of coffee as the lead product, not the brand. Editorial product pages with origin maps, a tasting-notes flag carousel, brew-method recommendations rendered in plain language. Subscription flow built on a custom Tier 3 commerce stack rather than Shopify — the catalog is small enough to skip a SaaS, and the brand needs more typography control than any Shopify theme gives cleanly. Kraft and terracotta against paper-white. Nothing twee.

A custom-stack commerce site that feels editorial first and transactional second. Proves Nucifera can ship a real subscription product on the SvelteKit + PocketBase + Stripe stack without falling back to a SaaS platform — and that the result feels less templated, not less polished. Under 50KB of JS shipped to the client.